What's the secret to an irresistable brand image? Listen to our image guru Wendy Crystal to find out.

Creating a brand image is all about influencing your customer in such a way that it leaves a lasting impression on their minds about you.

Let's take a look a few of the important points to building your brand image. As discussed in our first segment developing the perfect logo is the first step to this very important process.

Branding the perfect image for your company is the most important thing you can do, make sure you have developed a list of what sets you apart from your competitors and what make you YOU! This will be the building block to creating your brand image.

Knowing this will brand your company including yourself, your website, your blog, your training materials, and your sales pitch.

These are just a few things that should be on your list to creating the perfect brand image. It is all about presentation to the customer. Let's take a look at your website, does is reflect your brand? Can you recognize your brand? Is there continuity between your website, blog, logo and printable materials. Font, style and color must be extremely relevant between all of these to start creating the brand your customers will recognize.

Look at a specific font style to set you apart, a color that directly reflects you and your company. Make sure your website pages all reflect this font and color style. As there is nothing worse then hitting a website and each page does not reflect the other. The lack of continuity will destroy your branding. Branding helps to creat a unique identity making it easier for your customers to find and follow you.

Try googling yourself or your company. What do you see? Where are you on the hit list? Creating the prefect "about you" page on your website or blog is a brand managers heaven. It is the one place that you can speak all about your product, blog, ideas, services and yourself. List recognitions and accomplishments you have made, it is the most visited page on websites, so executing the perfect one is step 2 to in building your brand image.

Many underestimate the power of a good "about you" page, it will deliver a strong message and develop awesome brand identity which is your brand image. Include a small history or background of the company, pictures, all press and media links. People relate to photos and logos they will always connect your company to these images which will create a successful branded image.