Tradeshows are like entrepreneurial jungles. There are many different species of businesses, but they are all trying to coexist and thrive. More importantly, they are attempting to seek the favour of the attendees with dollars to invest.

If you are a smart business owner, you know that giving your prospects a memento to remember you by is a great way to ensure that you are first in their memory when they need your services. However, prospects are a fickle bunch, so today we have some ideas of freebies that will keep people coming back for you and only you.

Don't give pens.

Nobody wants a pen. Giving a pen to a prospect is like giving a man a tie for Christmas. It's uninventive, unoriginal, uninspired, and lazy.

Buttons

Everyone loves a button. The nostalgia is charming, the design can be completely unique, and they are extremely inexpensive. When designing, think outside the box. Yes, you can put your logo on them, but what about a slogan, a question, or even an exclamation? You want others to look at that button and say: "Where did you get that?" and "Can I have one?"

Cupcakes

Cupcakery is a huge industry because each treat is individually sized, sinfully tastey, and reminiscent of celebration and the combination of customization and happiness is a very good thing to represent your business. Ordering from a local bakery is also a great way to support local entrepreneurs, and will ensure a customized experience. You can have your logo piped on top of the cakes, your brand colours can be reflected in the cake and frosting, or you can dispense with the cloying design features and just give cupcakes away. Nobody will complain.

Get creative, and good luck with your giveaways!